Edward Louis James Bernays (November 22, 1891 −
March 9, 1995) was an Austrian-American pioneer in the field of public
relations and propaganda, referred to in his obituary as "the father of
public relations". He combined the ideas of Gustave Le Bon and Wilfred
Trotter on crowd psychology with the psychoanalytical ideas of his uncle,
Sigmund Freud.
He felt this manipulation was necessary in society,
which he regarded as irrational and dangerous as a result of the "herd instinct"
that Trotter had described. Adam Curtis's award-winning 2002 documentary for
the BBC, The Century of the Self, pinpoints Bernays as the originator of modern
public relations, and Bernays was named one of the 100 most influential
Americans of the 20th century by Life magazine.
Shown here is
a noon chart for Edward Bernays. The most prominent aspect in this chart is the
Sun opposite a conjunction of Neptune-Pluto. Neptune is associated with dreams, fantasies
and a lack of boundaries that opens one
to being deceived by suggestions. Pluto is
the ogre in “black boots” out to control others. The combination is, therefore,
perfect in the chart of someone like Bernays who understood the power of
advertising and propaganda. With Jupiter
squaring his Neptune-Pluto conjunction he was able to achieve great success
with this combination.
Joseph Goebbels,
German Nazi propagandist in charge of all public communication media was born in
1897 just 6 years after Bernays and also
had his Sun in hard aspect to a Neptune-Pluto conjunction . It is said that
Goebbels was a secret admirer of Bernays who was a Jew. As a master of the
power (Pluto) of suggestion (Neptune) he helped Hitler bring the Nazis to power
in 1933 and remains in history as one of the monsters of the Third Reich.
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