Remember when The NYT reported that its ad hoc campaign to boost revenue by selling subscriptions in response to the vicious back and forth with Donald Trump, was said to be a smashing success? Perhaps it was subscriptions for the crossword puzzle because it appears the monetary success was not smashing enough, and according to a just released note from executives Arthur Sulzberger and Mark Thompson, the newspaper will vacate at least eight floors in its iconic building, allowing it to "generate significant rental income" because it is "frankly, too expensive to occupy this many floors when we don’t truly need them."
Maybe the lesson here is that when the newspaper business model no longer works, one can just pivot into a REIT? Dec.17 http://www.zerohedge.com/news/2016-12-16/new-york-time-will-vacate-8-floors-its-headquarters-generate-significant-rental-reve
The cardinal ingresses of the Sun have a traditional reputation as important mundane events. Shown here is the chart for the Libra Ingress of the Sun drawn for New York. Notice that it carries a Mercury-Saturn-Neptune T-square. The dynamics of the Saturn-Neptune square was discussed in a previous post from which the passage below has been extracted.
The ongoing square between Saturn and Neptune has been and continues to be about knowing the difference between fact and fiction. At worst, under the influence of this square those already committed to veiling the truth will be spreading even more stories intended to distract, bamboozle and manipulate already agitated emotional bodies. Consider it an extended, endless episode of Wag the Dog. At best, this square could reveal previously hidden information with the power to clarify muddy waters and provide vital details. And this is not just in the political arena. The power of this T-square is sure to be felt in individual lives. So if you’ve been telling tales to yourself or others or living a lie, get ready for a reckoning.
In other words, the time has come for a reality check if a person or a newspaper as in this story has been living a lie. Apart from the fact that Mercury rules newspapers, here Mercury is the ruler of the 8th while Saturn rules the 3rd and 4th houses.
3rd house rules “newspapers” .
4th house rules “buildings” .
8th house rules “financial obligations, debts, loans, losses, money owed to others” .
Now if we progress the ingress chart to December 17, the date of the news, we find that apex Saturn is on the MC triggering the T-square. So is it at all a surprise if the New York Times has fallen on bad days and needs to rent out property!